What do you think about wine in cans?

WineAmerica Vice President Michael Kaiser has been coordinating our organization's response to the Tax and Trade Bureau (TTB) proposed rulemaking on Standards of Fill, which is essentially focused on the allowable sizes of cans in which wine may be sold.

This issue is important to the industry's future, since wine in cans has boomed in recent years, with research showing the packaging's popularity among consumers and strong prospects for growth. But the can-size issue remains an impediment which we hope can be removed.